S Max Mara

'S Max Mara is the contemporary line of Max Mara, the group founded in 1951 by Achille Maramotti in Reggio Emilia, Italy. Created as a younger, more relaxed expression of the main house, 'S Max Mara preserves the same dedication to Italian craftsmanship and tailoring, translated into modern, everyday wearability. The line is celebrated for its impeccable coats, clean silhouettes, and refined color palettes — reflecting the understated, timeless feminine elegance that has made Max Mara a global icon of sophisticated style.