Cookie Policy
Last updated: 21 October 2026
1. Who we are
The controller is WNN s.r.l., Piazzale Clodio 22, 00195 Rome, Italy, VAT IT02619740208. For any question about cookies and privacy, write to info@wananluxury.com. This Cookie Policy supplements our Privacy Policy.
2. What cookies and similar tools are
Cookies are small files the site stores in your browser. We also use similar tools (pixels, tags, browser local storage) that collect information about your visit. On this page we call all of them "cookies".
3. How we ask for consent
Legal references: Regulation (EU) 2016/679 (GDPR), Article 122 of the Italian Privacy Code (Legislative Decree 196/2003, as amended by Legislative Decree 101/2018), the Italian Data Protection Authority's cookie guidelines of 10 June 2021.
- Technical cookies are needed for the site to work and are always active.
- Analytics and advertising cookies run only if you consent through the banner. Until you choose, or if you refuse all, they are not set and third-party analytics and advertising tools receive no data.
- For Google services we use Google Consent Mode. If you accept only "Analytics", Google Ads still receives a cookieless signal when you view a page, stating that you refused advertising consent. If you accept only "Marketing", Google Analytics and Google Merchant Center likewise receive a cookieless signal when you view a page, stating that you refused analytics consent. If you refuse all, Google Analytics, Google Ads and Google Merchant Center receive nothing.
- In the banner you can accept all, refuse all with one click, or choose by category. Closing the banner or continuing to browse is not consent.
- You can change your choices at any time from the "Cookie preferences" link at the bottom of every page.
- Your choice, whether you accept or refuse, is remembered for 12 months in the technical cookie
_shopify_essential.
4. Which cookies we use
The banner also shows a "Personalization" category: we currently use no tools in this category.
4.1 Technical (always active)
| Tool | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_essential | Shopify | running the store, cart, checkout, account login, storing your cookie choices | 1 year |
localization | Shopify | language and country | 1 year |
| cart and checkout cookies | Shopify | cart and checkout | 91 days |
_shop_app_essential (shop.app domain) | Shopify (Shop Pay) | fast checkout and sign-in with Shop | 1 year |
| browser local storage | Navidium, the store theme, Shopify (Shop), PageFly | selected currency, recently viewed products, Shop sign-in status, page functionality | until you clear it in your browser; session storage until you close the tab |
We also load, without setting profiling cookies, the services needed for features you request: reviews (Loox), shipping protection (Navidium), social login (OXI Social Login), pay in instalments (Scalapay, on product pages), newsletter sign-up forms (Klaviyo: before consent it stores in your browser only which forms you have already seen and how many pages you have visited, without identifying you; it sets no cookies without your consent). On product pages Scalapay loads the Poppins font from Google Fonts: Google receives your IP address.
4.2 Analytics (only with your consent — "Analytics" in the banner)
| Tool | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_<ID> | Google Analytics (Google Ireland Ltd) | visit statistics | up to 2 years (400 days in Chrome) |
_ga_<ID> | Google Merchant Center (Google Ireland Ltd) | statistics on visits to product pages | up to 2 years (400 days in Chrome) |
_shopify_analytics | Shopify | sales and visit statistics | 1 year |
_clck, _clsk; Microsoft Clarity | Microsoft Ireland Operations Ltd | click and scroll heatmaps and anonymous session recordings, to understand how to improve the site | _clck 1 year, _clsk 1 day |
Microsoft Clarity has been active since 21 October 2026. It runs only if you accept the "Analytics" category and stops as soon as you withdraw it. We do not use it when you are signed in to your account, on account pages or at checkout. Text typed into forms, numbers and email addresses are masked before being sent; we do not link recordings to your name or orders and do not use them for advertising. Data is processed on Microsoft Azure servers and may be transferred to the United States under Standard Contractual Clauses; recordings are kept for 30 days, heatmaps for up to 9 months. Microsoft privacy statement: https://privacy.microsoft.com/en-us/privacystatement
4.3 Advertising and marketing (only with your consent — "Marketing" in the banner)
| Tool | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au; Google Ads tag | conversion measurement, personalised advertising; Google Analytics is also used to build advertising audiences | 90 days | |
_shopify_marketing | Shopify | Shopify marketing and sales attribution | 1 year |
_fbp; Meta Pixel | Meta Platforms Ireland Ltd | measurement and advertising on Facebook and Instagram | 90 days |
_ttp; TikTok Pixel | TikTok Technology Ltd | measurement and advertising on TikTok | 90 days |
_pin_unauth, _pinterest_ct_ua; Pinterest Tag | Pinterest Europe Ltd | measurement and advertising on Pinterest | 1 year |
| Floodlight tag configured for us by our agency Incubeta | Google (Campaign Manager) on behalf of Incubeta | campaign conversion measurement | duration stated by Google Campaign Manager |
__kla_id | Klaviyo | linking your browsing to your profile for personalised emails | up to 2 years (400 days in Chrome) |
Google Ads and _shopify_marketing run with the "Marketing" category alone. Meta Pixel, TikTok Pixel, Pinterest Tag, the Floodlight tag and Klaviyo run only if you accept both "Analytics" and "Marketing".
Durations are those observed in the browser or, for Microsoft Clarity and the Floodlight tag, those stated by the provider; they may change. Some providers are based in the United States: transfer safeguards are described in our Privacy Policy (Section 7).
5. Managing cookies in your browser
Besides the banner, you can block or delete cookies in your browser settings. Blocking technical cookies may stop the cart and checkout from working.
6. Changes
We update this page when the tools used on the site change. The date at the top shows the last change.