Theory

Theory, founded in 1997 by Andrew Rosen in New York, is synonymous with refined and functional urban minimalism. The brand revolutionised the concept of professional dressing with essential garments, high-quality technical fabrics and impeccable cuts designed for the contemporary woman and man. Theory's philosophy is founded on simplicity as the supreme form of elegance: clean silhouettes, neutral palettes and a sartorial fit that accompanies every moment of the day with discreet sophistication.