Adidas Originals

Adidas Originals, founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, is the heritage label of the Adidas group, dedicated to authentic streetwear culture and urban style. With its iconic three stripes and legendary silhouettes such as the Superstar and the Stan Smith, the brand embodies a perfect balance between sport, music, and fashion. Adidas Originals has transformed its sporting archive into a global aesthetic language, collaborating with world-renowned artists and designers to continuously redefine the boundaries between performance and lifestyle.