Y/Project

Y/Project, founded in Paris in 2010 by Gilles Elalouf, has become one of the boldest and most conceptual brands in contemporary fashion. Under the creative direction of Glenn Martens, appointed in 2013, the brand has developed a unique aesthetic language: architectural silhouettes, multi-layered constructions and unexpected details that challenge dressing conventions. Y/Project celebrates imperfection as a form of expressive freedom, blending sartorial craftsmanship with an irreverent and decidedly contemporary streetwear energy.