Sporty & Rich

Sporty & Rich, founded in 2014 by Emily Oberg, started as a digital magazine before evolving into one of the most influential lifestyle brands of its generation. Based in New York and drawing on an aesthetic inspired by 1980s and 1990s America, the brand celebrates a relaxed, healthy and positive lifestyle. Vintage graphics, oversized sweatsuits and tonal palettes characterise every collection, blending sports culture and contemporary luxury into an unmistakable, aspirational identity.