Common Projects

Common Projects, founded in 2004 by Flavio Giordano and Peter Poopat, is the New York-based label that redefined the luxury sneaker. Built on a philosophy of radical minimalism and meticulous Italian craftsmanship, each pair bears a debossed gold serial code identifying the model, size, and color — the brand's most iconic signature. Free of logos and excess, Common Projects occupies a unique space between fashion and industrial design, appealing to those who value understated quality above all else.