Armarium

Armarium, founded in 2014 by Alex van Rooten and Tessa Packard, is a London-based brand that reimagines the concept of the ideal wardrobe through timeless, impeccably crafted pieces. The brand's philosophy centers on sophisticated femininity, featuring clean silhouettes, luxurious fabrics, and a refined palette that celebrates simplicity over excess. Each garment is designed to transcend seasons, embodying a discreet and conscious form of luxury tailored to the modern, driven woman.